Purina RUFFS is a new dog treat designed to reward dogs, not for doing tricks, but for ‘just being dogs’. 

Our challenge was to help launch RUFFS and cement its unique positioning, as well as drive trial.

Using the key character in the campaign, a dog named Sandy, we created ‘Let Sandy Loose’ – an app that allowed fans to let our mascot wreak havoc on their friends’ Facebook pages.

State-of-the-art particle physics meant that every Sandy experience was different, as individual photos and wall posts reacted uniquely in real time.

At the end of the animation, users could collect their free sample and let Sandy loose on their own Facebook friends.

We also created the DM piece in which the samples were sent out. This was designed to look like it was being delivered to the animals, not the human owners.

A microsite and online banners were also included in the campaign and helped drive customers to the app.

Watch the screencast (with sound on) to view how the app played out. And the case study below for the results.

The Little Brewing Company is a small beer company with a lot of personality. The website has been designed to emphasise the 'hand crafted' nature of the business. 

The site is a responsive design that works across all devices.

Nescafé Gold's Smart Pack is an alternative coffee packaging that offers consumers a simple way to reduce their impact on the environment. It used 73 per cent less non-renewable energy, 66 per cent less water and emitted 75 per cent less CO2 equivalents over its entire life cycle than the glass jar (for a delivered quantity of 100g of coffee).

We were tasked to create an online campaign to educate consumers on how they can reduce their impact on the environment by buying the Smart Pack.

We created a Facebook site that encouraged people to post up tips on how to reduce the impact on the environment. To direct users to the page we created  pre-roll videos with tips from 'everyday people'. Banner ads also linked people to our site. 

When The Sydney Opera House began streaming live performances on YouTube, and they needed a way to visually brand this content.

The brief required a concept that could act as a branding template for all future acts. The deliverables required varied from static images (such as the header of their YouTube channel, and tiles to advertise upcoming performances) to animated title sequences.

The graphic I created was inspired by an audio waveform. It is set against a subtle background of Sydney Opera House tiles - a fusion of live performance and online streaming. In its animated form, the graphic moves fluidly, acting as a segue between text.