Our task was to help Eftpos donate up to $1 million to Vision Australia by convincing merchants to display signage promoting the campaign.
The brief was to create a direct mail piece to encourage sceptical retailers to support the campaign at point of sale. A tough task, considering the huge amount of collateral they receive daily.
Instead of simply sending a pack by mail, we invited the people who would benefit to deliver it: The blind.
We then created a video of the 'special delivery' to post on the Eftpos Facebook page.
Facebook video
Land Rover cars are built for adventure, and that shouldn't stop when the weather turns cold. To promote Land Rover throughout the winter season, we came up with the idea of a travelling Sauna - to be towed to any destination where an adventurer might need a bit of warming up. eg. the ski slopes or the beaches.
This logo breaks away from the traditional corporate look of Land Rover. It's a little more hip and fun so as to attract a younger crowd. The mountains and water along the bottom illustrate 'adventure'.
LivingSocial is an online and mobile place to find great local values and experiences.
This was for a pitch (which we successfully won) and the brief was to create a brand campaign that communicates the breadth of LivingSocial's offerings. We brought the LivingSocial logo to life, creating characters out of the little blobs and using them to tell the story of the fun and exciting things that can be done through LivingSocial.
Our videos ran as TV and cinema commercials.
NRMA Insurance needed to send a reminder to customers to renew their CTP Green Slip. And most importantly, to renew it with NRMA - not another insurance provider.
Our brief was to reinforce why customers should stay with NRMA.
We didn't think the hard sell of a simple letter and bullet list would be read by everyone (or much fun), and so we opted for a more human approach by mapping out all the 'good reasons' to renew in a decision chart designed to portray the thought process of a typical customer.
To promote the 'poshness' of Virgin Atlantic’s Premium Economy, we developed a competition where the winner was awarded their very own legally recognised title (eg. Lord, Lady, Baron, Countess).
A take over of Martin Place train station transformed it into 'Martin Palace', where the 'hallway' was lined with quirky portraits of the upper class (these were actually Virgin Atlantic staff that we shot) and the competition was heavily promoted, directing people to our website www.getusedtofeelingposh.com.au.
Once on the site, users could take a poshness quiz to enter the competition. Or else they could simply explore what Premium Economy had to offer.